Paws On the Avenue is proud to carry My Family in Lake Worth Beach, Florida. This is the story of an idea that changed forever the concept of the ID tag. It all started in 2010 in the city of Valenza, the district of goldsmithing tradition, with a new arising view: transforming the pets ID tags into a real design product, capable of evoking emotions. MyFamily was founded to go after the idea of giving a soul to the metal ID tag, conveying its importance in helping cats and dogs to be quickly identified and helped in case of loss. On this intuition, the company has grown rapidly offering to the market hundreds of ID tags never seen before, hand-enameled and perfect in each detail.